Our Story

Our Story

Joudina Agrofreeze, a homegrown family-owned business with Egyptian roots, was founded in 2021. Inspired by the legacy of cultivating crops on the fertile banks of the Nile River and benefiting from Egypt’s year-round favorable climate, Joudina embodies the heart of Egypt’s agricultural excellence. Our pride lies in preserving this rich heritage, ensuring the delivery of high-quality agricultural products that meet international standards.

Our main office remains rooted in Egypt, where our journey began, allowing us to maintain a close connection to the traditional farming practices and rich agricultural history of the region. Additionally, we have a prominent presence in the United Kingdom, highlighting our dedication to serving international markets.

Joudina’s global presence is further strengthened by our commitment to efficient logistics and worldwide shipping, ensuring that our premium agricultural products reach customers with the same freshness and quality that define our brand. 

Joudina focuses on seasonality, committed to offer a highly selective range of fruits and vegetables by season. This strategic approach sets us apart in the agricultural industry, positioning us as specialists who prioritize quality over quantity. Our commitment to excellence is reflected in our exceptional, globally compliant agricultural products, bringing you the true flavors of Egypt’s bountiful harvest.

Mission & Vision

Our Vision

Our visionary ambition is to reveal the rich and enticing flavors of Egypt to every corner of the world, through our meticulously selected premium farm goods.

Our Mission

At Joudina, we strive to make nutritious and delicious options accessible for all, bringing the authentic taste of Egypt to your plate while establishing new benchmarks for quality and sustainability.

Our Values

J- Journey Excellence

O - Offer Customer Convenience

U - Uncompromising Quality

D - Delightful Customer Experience

I - Impeccable Sustainability

N - Nutritious Delight

A - Assortment and Variety

Joudina CEO's Message

At Joudina Agrofreeze, we take immense pride in our dedication to elevating well-being through our products. The cornerstone of our success lies in building trust and fostering long-term relationships with our clients. By investing in our people, dedication to quality, knowledge, and technology, we position ourselves to offer expertise and introduce innovations that distinguish us from the competition. we see each connection with our clients as an opportunity to make a positive impact and redefine industry standards, In every aspect of our business, from farm to table, These principles resonate our business and the foundation of our enduring success.

Thank you for being part of the inspiring journey where inspiration meets trust.
Tarek Muradi

Joudina CEO`s Message

At Joudina Agrofreeze, we take immense pride in our dedication to elevating well-being through our products. The cornerstone of our success lies in building trust and fostering long-term relationships with our clients. By investing in our people, dedication to quality, knowledge, and technology, we position ourselves to offer expertise and introduce innovations that distinguish us from the competition. we see each connection with our clients as an opportunity to make a positive impact and redefine industry standards, In every aspect of our business, from farm to table, These principles resonate our business and the foundation of our enduring success.

Thank you for being part of the inspiring journey where inspiration meets trust.
Tarek Muradi